Apple 2012 Case Study Essay - 847 Words

BU288-ONL01 06. Case 14: Apple Inc. in 2012: Can it Sustain its Growth†¦ Key Issues Issue 01: Steve Jobs is now gone - can they do it without him in the long term? Issue 02: Sustain its growth and success Issue 03: Mac vs Personal Computer competitive positions Issue 04: Google moving into Apple’s smartphone market As the business manager of the Apple Corporation, I would need to look at the business and determine who are my direct competitors and determine where I am going to seek opportunities for a competitive advantage in some aspects of the business. It is impossible to speak of Apple and not associate the vision, charisma, and innovation of Steve Jobs (http://www.biography.com/people/steve-jobs-9354805#synopsis). He†¦show more content†¦Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep produc t innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign. Issue 03: The weak area of Apple Inc. is the fact that most of its products are all available in the market. Consumers around the world have many options to popular hardware and software devices and operating systems. Since PCs are the one that areShow MoreRelatedApple Inc 2012 Case Study2377 Words   |  10 PagesFact of the case On April 4, 2010, Apple Inc. launched its eagerly anticipated iPod amid great hype. The company started off as â€Å"Apple Computer,† best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming â€Å"Apple Computer† into â€Å"Apple Inc.† with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the companyRead MoreCase Study : Apple s Biggest Challenge830 Words   |  4 Pageschallenge is competition. In analyzing the 2012 case study, it can be said that Apple’s biggest challenge is competition and new entrants to the market. Their supplier power is high, buyer power is high, and substitute goods concerns is relatively high. The case study highlighted that as Apple continued to successfully produce great products, and increased sales worldwide, c ompetitors saw Apple as a threat and tried to copy their style. According to the case study, Apple’s biggest concerns for the companyRead MoreApple Case Study Report Essay1584 Words   |  7 Pages------------------------------------------------- Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5 Assessment 1 - Case Study Report | Case: â€Å"The success of the iPod and iPhone raises the licensing question for Apple†¦ Again†(Source: Chap 1, Page 33) Question 1: Use the cyclic Innovation Model (Fig1.9, pg. 30) figure to illustrate the innovation process in this case and provide a brief description. Innovation is not only inventedRead MoreBuilding a Brand: Apple Inc Case Study916 Words   |  4 Pages1: Primary Research and Text Application One of the most iconic brands in the world is Apple. A good friend is the most passionate Apple fan known in our circle of acquaintances. He has been buying Apple products since he was old enough to afford them, and is one of the people in line for the latest iPhone or iPad when one comes out. His passion and loyalty to the brand is unmatched; he will often sear Apple branding clothing on weekends to family and friend get togethers and outings as well. InRead MoreCase Study 1- Apple Inc Essay examples1488 Words   |  6 PagesCase Case Study #1 Apple Inc. Dixie Corbin MGMT 670 Fall 2013 What does a competitive strength assessment reveal about Apples computer business as compared to the leaders in personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the companys competitive positions in the media players and smartphones are stronger or weaker than its position in computers? Table 4.1 is in Chapter 4, page 65; Table 4.2 is the SWOT analysis, page 71. AppleRead MoreAnalysis Of Apple Computers Newer Product Lines Essay1736 Words   |  7 PagesExecutive Summary This paper chronicles the critical analysis of the Apple computers newer product lines, its competitors and recent inventions. It also identifies Apple Computers most up-to-date product lines, and procedures that they carry out in the market that is suitable for learning on the enterprise information that makes logical decisions about the future the company. The paper also has establishes what the company has incorporated in its recent development in technology to come up with newerRead MoreA Tax Avoidance Case Study Essay1340 Words   |  6 PagesThe idea that morally dubious goals may be legitimate inside capitalism will be discussed in light of a tax avoidance case study. Apple, a multinational technology company, has avoided paying its fair amount of income tax for years. This paper will consider the structural embeddedness of Apple’s legitimised goal—the maximisation of profit—through the ‘Double Irish Dutch sandwich’ tax haven model. Durkheimà ¢â‚¬â„¢s theory of collective conscience was used in explaining the legitimisation of the company’sRead MoreApple Value Chain Analysis Essays893 Words   |  4 PagesValue Chain Analysis Before making a strategic decision, it is important for Apple to understand how its activities or products create values for customers. One way to do this is to conduct a value chain analysis (VCA). VCA â€Å"refers to the idea that a company is a chain of activities for transforming inputs into outputs that customers value. The process of transforming inputs into outputs compromises a number of primary and support activities† (Hill and Jones, 2001, p.133). Each value is consideredRead MoreCase Study : Apple Inc. Essay1422 Words   |  6 PagesCase Study: Apple Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’sRead MoreApple s Best Strategic Decision1619 Words   |  7 PagesApple Inc. is a very well known tech company that was founded in 1977 by Steve Jobs and Steve Wozniak. It offers a variety of services, such as designing, and manufacturing. Moreover, products known or used by consumers today are the Mac, iPhone, iPad, iPod†¦etc, basically anything that starts with an â€Å"i† is owned by this company. Furthermore, Apple is listed on the New York city Nasdaq 100 stock exchange index, which is composed of the top 100 tech companies in the U.S. It’s IPO was in Dec 12th 1980